About · Growth By Science

The people who built measurement.

Most measurement companies are founded by newcomers to the field. Growth By Science was not. Our team has spent decades building the systems that measure advertising inside the companies that set the standard, and we bring that same scientific rigor to you.

Founder
Andrew Covato, Founder and Managing Director

Andrew Covato

Founder

Andrew has spent more than fifteen years leading advertising and measurement at eBay, Google, Meta, Netflix, and Snap, building the in-house, first-party measurement systems that the largest ad businesses run on.

He has advised Fortune 500 advertisers and ad-tech and mar-tech companies on measurement, product, and growth, and helped shape the industry's standards through boards and working groups at the IAB, MMA, MRC, ARF, and WFA. He is a frequent speaker and author on how advertising should be measured.

He founded Growth By Science on a simple conviction: measurement should be built like science, and owned by the people who depend on it.

The collective

Ad tech veterans and marketing scientists.

Our team has built in-house and first-party measurement systems, products, and research at the platforms and advertisers that define the category. Collectively, over a century of ads-measurement experience.

NetflixGoogleMetaSnapTikTokeBayAmazonAnalytic PartnersPro Football Focus
What we believe
Science
Respect the hierarchy of causality.
The strongest measurement is anchored in experimentation and causal inference, built on real math and science. We know the limits of correlation, and we never mistake attribution for truth.
Pragmatism
Rigor, tempered by reality.
The best model is the one your business will actually use. We balance scientific rigor with how you really operate, and shape the measurement to fit the business, never the other way around.
Ownership & transparency
A glass box you own.
Measurement becomes a moat only when it is fully owned and fully transparent. For advertisers, that means bringing it in-house. For platforms, it means serving advertisers across the journey, from enabling in-house to the right first-party products and third-party partnerships.

We are hands-on builders and practitioners. An extension of your team, empowering true, lasting measurement transformation.

Measurement built right.

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Tell us where you are, and we will tell you what is possible. No pitch deck required.

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