When to bring measurement in-house, and when SaaS is enough
The hidden barrier to bringing measurement in-house
Marketing measurement is a competitive moat
Unlocking Retail Media: Measurement Science and the Future of Performance
Why Most Brands Fail at Incrementality Testing
The Scientific Approach to Advertising Measurement
The Case Against Last Click
Scientific Marketing, the Magic of Great Creatives, and the Bright Side of Data Regulation
Hitchhiker's Guide to Using Experimentation with MMM
Navigating the Future of AdTech and Measurement
Taking Inventory: Measurement in Practice
Great Minds, Ep. 274: Andrew Covato
Marketing Attribution in a Privacy-First World: MMM, Incrementality Testing, and Triangulation
Measurement Capabilities of World-Class Advertisers
What Any Company Can Do to Improve Ad Measurement Today
Turning Dumb Measurement Into Smart Measurement
The Measurement Crisis
Monthly Measurement Mixer
The Problem with Ad Platform Measurement, from Someone Who Knows
Unveiling the Imperative for Refined Ad Measurement
How Netflix Taps Into Facebook's Marketing APIs
Media Buying Briefing: Agencies' Views For and Against Bid Shading
Magna Raises 2023 Revenue Forecast to $337 Billion, Boosted by Retail Media
Retail Media's Standardization Race Is Heating Up: What's at Stake?
Geo-Testing Series, Part 1: Test Design
Geo-Testing Series, Part 2: Test Management
Geo-Testing Series, Part 3: Analytics and Reporting
The blog is coming soon.
Longer-form writing on measurement is on the way. In the meantime, the podcasts, interviews, and articles are a good place to start.